We rebuilt the store around a home-gym buyer’s questions: what it does, which version to choose and how to buy.
LESS GUESSWORK. MORE LIFT.
The equipment leads. The shopping route follows.
Relative changes reported in the brand’s Shopify dashboard.
Recreated from brand-supplied Shopify dashboard captures. Figures are relative changes in selected metrics, not percentage-point gains or a controlled measure of the redesign’s effect. Short comparisons and small volumes can produce large percentage changes.
Cube Club had a strong community story. A shopper arriving to buy equipment needed a more direct invitation.
What we changed
Lead with Powerbells, give the range a clearer hierarchy and bring shopping forward.
BeforeRebuiltDrag to reveal the rebuild. Use arrow keys for a closer comparison.
A better shopping journey connects the equipment, the demonstration and the choice to buy.
Product education + interface design + Shopify developmentThe equipment already had useful films and product artwork. Those assets could do more inside the buying journey.
What we changed
Connect demonstrations to the products and give the mechanism its own place in the page.
Existing product films connected to options and purchase actions. Website integration is the work shown here.
The adjustable-weight mechanism and range, explained before purchase. Coverage varies by product.
Recognise the problem?