← Back to the case studiesBartisans / Website & Shopify
A great drink.
An easier choice.
Bartisans makes cocktail mixers. We rebuilt the shopping journey around the questions people ask before they buy.
Good taste. Clear choices.01
First, give people
a place to start.
Someone browsing mixers, choosing a gift and exploring an experience arrives with a different task. The homepage needed to make those routes easier to recognise.
Our decision
Organise the first choice around shopping, gifting and experiences. Keep the product imagery and visual language consistent.
Real screenshots, same page type.
BeforeRebuiltDrag across the page to reveal the rebuild. Arrow keys work too.
02
Help people choose
before they click.
A bottle photograph is a starting point. A shopper still needs to understand the flavour, the size and what to do next.
Our decision
Bring the comparison details and the purchase action into the product card. Explore the numbered details below.
Show the ingredients and flavour cues where people compare mixers. They can narrow the choice before opening another page.
03
The product page
should answer the doubts.
What is the flavour? What can I mix it with? How much does it make? A useful product page connects those answers to the buying decision.
Our decision
Bring flavour, pairings, size and purchase controls into a more consistent product-page layout.
Real screenshots, same page type.
BeforeRebuiltDrag across the page to reveal the rebuild. Arrow keys work too.
04
Show the possibilities.
Then make them easier.
Some people want to know how to mix the drink. Others want to build a pack around their own tastes. Both need a clear route forward.
Our decision
Use preparation guidance, a custom pack journey and product-linked video to help people explore.
These are screenshots of the work, not a working Bartisans cart. Store content and current live behaviour can change independently.
05 / THE HIGHLIGHTS
A few numbers.
A bigger picture.
Selected changes reported in the brand’s Shopify dashboard.
More orders fulfilled
Conversion rate change
About these highlights
Recreated from brand-supplied Shopify dashboard captures. Figures show relative changes reported by Shopify, not percentage-point gains. They do not isolate the effect of the website work.
What this work brought together
A clearer storefront.Homepage routes, product cards and consistent visual design.
More useful product pages.Flavour, pairings, size and preparation in the buying journey.
More ways to explore.Custom packs and product-linked video.
Story based on the existing Bartisans case-study source and screenshot comparison captured 5 October 2026. Screenshots show the work as captured; current store content can change independently.
Have a similar buying problem?