← Back to the case studiesCube Club / Inside the work
Complex kit.
Simple choices.
We rebuilt the store around a home-gym buyer’s questions: what it does, which version to choose and how to buy.
Equipment. Explained.01 / THE DECISION
Start with the equipment.
Cube Club had a strong community story. A shopper arriving to buy equipment needed a more direct invitation.
What we changed
Lead with Powerbells, give the range a clearer hierarchy and bring shopping forward.
BeforeRebuiltDrag to reveal the rebuild. Use arrow keys for a closer comparison.
02 / THE DECISION
Make the choices visible.
Adjustable weights need more explanation than a product photograph. Sets, variations and availability all affect the decision.
What we changed
Connect product meaning, available sets and buying information in a consistent page.
BeforeRebuiltDrag to reveal the rebuild. Use arrow keys for a closer comparison.
Rebuilt Powerbells product page
Product explanation and the buying controls share a clearer layout.
Mobile purchase area
A smaller screen still needs readable options and a visible next step.
Old Powerbells product page
The earlier page, retained so the changes can be inspected.
The explanation belongs
where the decision happens.
A better shopping journey connects the equipment, the demonstration and the choice to buy.
Product education + interface design + Shopify development03 / THE DECISION
Useful before the click.
People compare products in a collection before they open a product page. The cards should help them compare.
What we changed
Show the options, distinguish unavailable variations and give each product a consistent purchase action.
See the options.
Bring the relevant sizes and sets into the card.
See what is available.
Treat unavailable variations differently.
Know the next step.
Use a consistent purchase action across the range.
04 / THE DECISION
Watch. Understand. Choose.
The equipment already had useful films and product artwork. Those assets could do more inside the buying journey.
What we changed
Connect demonstrations to the products and give the mechanism its own place in the page.
Product-linked video section
Existing product films connected to options and purchase actions. Website integration is the work shown here.
Powerbells product education
The adjustable-weight mechanism and range, explained before purchase. Coverage varies by product.
05 / THE HIGHLIGHTS
Clearer choices.
Selected highlights.
Relative changes reported in the brand’s Shopify dashboard.
Gross sales growth
Higher average order value
Order growth
About these highlights
Recreated from brand-supplied Shopify dashboard captures. Figures are relative changes in selected metrics, not percentage-point gains or a controlled measure of the redesign’s effect. Short comparisons and small volumes can produce large percentage changes.
Recognise the problem?