who does what.
SANCHAY — PHOTOSanchay Baijal
"I've built brands the long way — years inside them, product to packaging to ads. What nobody tells you: growth is mostly unglamorous systems, done relentlessly. That's the job. I automate the boring parts, watch the numbers closely, and keep enough life outside work that the thinking stays sharp."
Owns: performance, websites & CRO, marketplaces, ops.
LAKSHITA — PHOTOLakshita Singh
"Most of what I know about marketing comes from asking people real questions and actually listening. Customers tell you how to sell to them if you genuinely want to know. I've run video campaigns end to end — strategy, shoot, edit, publish — and built a brand's entire marketing engine while the brand itself was still being built. The work I'm proudest of never looks like an ad."
Owns: brand & identity, creative direction, campaigns, retention.
You'll be talking to us a lot — better to know who you're getting.