← Back to the case studiesCurly Sue Pork / Inside the work
The food does the talking.
Preparation and texture make a specific dish worth stopping for.
CURLY SUE PORKFrom scroll
From scroll
to enquiry.
Dish-led stories, local hooks and a direct customer channel for a Bangalore pork brand with Kodava roots.
Make someone hungry.
Then make it easy.
Why start with the dish? Our creative decision ↗
The food earns the first pause. A recognisable local situation gives it context. The next step has to be clear before interest disappears. The format changes; the dish stays the reason to care.
Explore the actual content Three creative routes ↗
02 / THE DECISION
Change the invitation.
A dish demonstration, a playful news format and a local food discovery each give the audience a different reason to stop.
What we changed
Match the hook to the audience, then keep the food and enquiry route recognisable.
Explore the hook
The food does the talking.
Preparation and texture make a specific dish worth stopping for. Founder stories add the roots behind the food.
Watch the actual reel ↗
Explore the hook
A familiar format.
An unexpected meal.
A news parody makes the food the punchline, giving people a reason to watch and share.
Watch the actual reel ↗
Explore the hook
A Bangalore food find.
Local discovery connects the appeal of the food with an invitation to enquire about the menu.
Watch the actual reel ↗“How do I order?”
is a different kind of attention.
The content needed a useful place to send the people who wanted to try the food.
Public enquiry theme from the linked discovery reel04 / THE HIGHLIGHTS
More conversations.
A growing audience.
Selected acquisition and audience highlights.
Lower messaging cost
Click-through rate (all)
Follower growth
About these highlights
Meta figures are recreated from brand-supplied dashboard captures and selected comparisons. CTR (all) includes all ad clicks, not only outbound link clicks. Messaging conversations are not verified orders. The separate follower-growth figure is client-reported across four months. These measures are not combined into a single campaign result.
03 / THE DECISION
From the feed
to a conversation.
Discovery alone leaves an interested customer with another job: figuring out how to order.
What we changed
Connect organic invitations and click-to-WhatsApp ads to a direct channel for enquiries, pre-orders and feedback.
- Feed
- Enquiry
- Staff confirms
- Relevant next step
02 / Give interest somewhere to goFrom “that looks good”
From “that looks good”
to “how do I order?”
WhatsApp enquiry ↗
Team confirms availability ↗
Relevant menu + next step ✓
Journey illustration. Actual availability and order details are confirmed by the team.The automation layer
We also developed an AI-assisted enquiry flow. It remains a staff-supervised system under refinement. This case does not claim fully autonomous ordering, payment verification or measured chatbot conversion lift.
Recognise the problem?