/* Shared narrative frame; each project keeps its own visual world. */
.case-page{--accent:#d6dc26;--world:#151713;--tint:#edf0e6;--max:1320px}
.case-page.vlncy{--accent:#b2975e;--world:#29241d;--tint:#f0eadf}
.case-page.curly{--accent:#ed8d6e;--world:#3c2924;--tint:#f6e7dd}
.case-page.hamleys{--accent:#e8273e;--world:#9c142c;--tint:#fae8de}
.case-page h1,.case-page h2,.case-page h3{text-wrap:balance}
.case-page .story-hero{grid-template-columns:1.05fr .95fr;gap:40px;padding-bottom:58px}
.case-page .story-hero h1{font-size:clamp(50px,6.1vw,88px)}
.case-page .project-logo{height:42px;width:auto;max-width:210px;object-fit:contain;object-position:left;margin-bottom:30px}
.case-page.vlncy .project-logo,.case-page.hamleys .project-logo{height:64px;width:170px;padding:12px 18px;border-radius:8px;background:var(--world);object-position:center}
.project-stage{position:relative;isolation:isolate;background:var(--world);border-radius:18px;overflow:hidden;padding:35px;min-height:460px;display:grid;place-items:center}
.project-stage:before,.project-stage:after{content:'';position:absolute;border:1px solid var(--accent);border-radius:50%;width:400px;height:400px;transform:rotate(-25deg);opacity:.3;z-index:-1}
.project-stage:after{width:530px;height:530px}
.project-stage>img{max-height:430px;width:100%;object-fit:contain;border-radius:10px}
.project-stage .stage-label{position:absolute;bottom:16px;left:24px;color:white;font-size:11px;letter-spacing:.08em;text-transform:uppercase}
.project-stage .stage-mark{position:absolute;top:20px;right:25px;color:var(--accent);font:700 40px/1 var(--display)}
.case-meta{display:grid;grid-template-columns:1fr 1fr 1.5fr;gap:25px;padding:30px 0 45px;border-top:1px solid var(--line)}
.case-meta dt{font-size:11px;letter-spacing:.07em;text-transform:uppercase;color:var(--forest);margin-bottom:8px}.case-meta dd{margin:0;font-size:15px}
.case-page .chapter-head{grid-template-columns:1fr 1.1fr;gap:75px}.case-page .chapter-head h2{max-width:550px}
.case-page .chapter-number{font-size:16px;letter-spacing:.06em;border-top:2px solid var(--forest);padding-top:12px;margin-bottom:20px}
.case-page .chapter-head .decision-copy{font-size:19px}
.project-browser{background:var(--world);border-radius:18px;padding:16px;overflow:hidden}
.browser-top{display:flex;gap:7px;align-items:center;padding:4px 8px 18px;color:#fff;font-size:11px}
.browser-dot{width:7px;height:7px;border-radius:50%;background:#ffffff60}.browser-top span:last-child{margin:auto;opacity:.85;padding-right:35px}
.browser-window{background:#fff;border-radius:8px;max-height:650px;overflow:auto;scrollbar-width:thin;scrollbar-color:var(--accent) transparent;overscroll-behavior:contain}
.browser-window img{width:100%;height:auto;display:block}.browser-window.is-phone{max-width:340px;max-height:610px;margin:auto;border-radius:22px;border:5px solid #111}
.switch-controls{display:flex;flex-wrap:wrap;gap:9px;margin-bottom:22px}.switch-controls button{cursor:pointer;border:1px solid #bac4b6;background:transparent;padding:12px 18px;border-radius:30px;color:var(--forest);font:600 14px var(--body)}
.switch-controls button[aria-pressed=true]{background:var(--deep);border-color:var(--deep);color:white}.switch-controls button:hover{border-color:var(--ink)}
.switch-panel[hidden]{display:none!important}.case-page .media-caption{display:flex;justify-content:space-between;gap:25px;font-size:13px;margin-top:15px;color:var(--forest)}
.media-caption p{margin:0;max-width:750px}.media-caption button{flex:none;white-space:nowrap}
.feature-layout{display:grid;grid-template-columns:1.25fr .75fr;gap:35px;align-items:center}.feature-layout.reverse{grid-template-columns:.75fr 1.25fr}
.feature-figure{background:var(--tint);border-radius:14px;padding:30px;margin:0;position:relative}.feature-figure img{width:100%;height:auto;max-height:630px;object-fit:contain}.feature-figure figcaption{font-size:12px;margin-top:12px;color:var(--forest)}
.decision-stack{display:grid;gap:24px}.decision-stack div{padding-top:17px;border-top:1px solid var(--line)}.decision-stack b{font:700 26px/1.1 var(--display);display:block;margin-bottom:10px}.decision-stack p{margin:0;font-size:17px}
.wide-statement{background:var(--world);color:white;padding-block:75px;position:relative;overflow:hidden}.wide-statement .wrap{position:relative}.wide-statement h2{font:700 clamp(38px,5vw,70px)/1.03 var(--display);max-width:950px;letter-spacing:-.025em;margin:0 0 25px}.wide-statement p{max-width:680px;font-size:19px;color:#fffbe9}.wide-statement small{font-size:12px;color:#f5d8a1}
.flow-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:35px;counter-reset:step}.flow-step{border:1px solid #b8c2b0;border-radius:10px;padding:25px;position:relative}.flow-step:before{counter-increment:step;content:'0' counter(step);font:700 42px/1 var(--display);color:var(--clay);display:block;margin-bottom:18px}.flow-step b{font:700 24px/1.1 var(--display)}.flow-step p{font-size:15px;margin-bottom:0}.flow-step:not(:last-child):after{content:'↗';position:absolute;right:20px;top:22px;font-size:25px;color:var(--forest)}
.creative-switch{display:grid;grid-template-columns:.8fr 1.2fr;gap:65px;align-items:center}.creative-art{background:var(--tint);border-radius:16px;min-height:490px;padding:30px;display:flex;justify-content:center;align-items:center;position:relative}.creative-art img{height:460px;width:auto;max-width:100%;object-fit:contain;box-shadow:0 20px 40px #1d201c20}.creative-copy h3{font:700 39px/1.07 var(--display);margin:0 0 20px}.creative-copy p{max-width:580px;font-size:18px}.creative-copy .case-eyebrow{font-size:11px}
.allocation{display:grid;grid-template-columns:3fr 1fr;gap:4px;margin:30px 0 12px;min-height:120px}.allocation div{display:flex;flex-direction:column;justify-content:center;padding:25px;background:var(--world);color:white;border-radius:6px}.allocation div:last-child{background:#e3dccd;color:#29241d}.allocation strong{font:700 45px var(--display)}.allocation span{font-size:14px}
.results-row{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:35px}.result-tile{background:var(--tint);padding:30px;border-radius:10px}.result-tile strong{display:block;color:var(--forest);font:700 clamp(48px,6vw,78px)/1 var(--display);letter-spacing:-.04em;margin-bottom:18px}.result-tile h3{font:700 22px var(--display);margin:0 0 10px}.result-tile p{font-size:13px;margin:0}.evidence-details{margin:25px 0 0;border-top:1px solid var(--line);padding:18px 0;font-size:13px;max-width:900px}.evidence-details summary{cursor:pointer;font-weight:650;color:var(--forest)}.evidence-details p{line-height:1.6}.evidence-details a{text-decoration:underline}
.campaign-selector{display:flex;gap:10px;flex-wrap:wrap}.campaign-selector button{flex:1;min-width:180px;text-align:left;border-radius:8px;padding:20px}.campaign-selector small{display:block;font-size:11px;margin-bottom:6px}.campaign-selector strong{font:700 24px var(--display)}
.campaign-stage{display:grid;grid-template-columns:1.1fr .9fr;gap:45px;align-items:center;margin-top:35px}.campaign-mosaic{display:grid;grid-template-columns:1fr 1fr;gap:12px;background:var(--world);padding:24px;border-radius:16px}.campaign-mosaic img{width:100%;height:360px;object-fit:cover;border-radius:8px}.campaign-mosaic img:nth-child(2){margin-top:35px}.campaign-stage h3{font:700 clamp(34px,4vw,54px)/1.04 var(--display);letter-spacing:-.025em;margin:0 0 23px}.campaign-stage dl{margin:0}.campaign-stage dt{font-size:11px;color:var(--forest);font-weight:700;text-transform:uppercase;letter-spacing:.06em;margin-top:22px}.campaign-stage dd{margin:8px 0 0;font-size:17px;max-width:550px}.campaign-links{display:flex;flex-wrap:wrap;gap:18px;margin-top:25px}.campaign-links a{font-size:13px;text-decoration:underline;color:var(--forest)}
.campaign-results{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:35px;border-top:1px solid var(--line);padding-top:25px}.campaign-results strong{font:700 48px var(--display);display:block;color:var(--forest)}.campaign-results span{font-size:13px;display:block}
.next-case{display:grid;grid-template-columns:1fr 1fr;gap:30px;border-top:1px solid var(--line);padding-top:30px;margin-bottom:60px}.next-case a{display:block;padding:25px;background:var(--tint);border-radius:10px}.next-case small{display:block;font-size:12px;color:var(--forest);margin-bottom:15px}.next-case strong{font:700 30px var(--display)}
.case-page button:focus-visible,.case-page a:focus-visible{outline:3px solid var(--clay);outline-offset:5px}
.case-page .story-dialog img{max-height:none}.case-page .story-dialog{max-height:90vh;overflow:auto}.case-page .dialog-header{position:sticky;top:-22px;padding:12px 0;background:var(--paper);z-index:2}
@media(max-width:950px){.case-page .story-hero{gap:25px}.project-stage{min-height:350px;padding:22px}.project-stage>img{max-height:320px}.case-page .chapter-head{gap:30px}.creative-switch{gap:30px}.campaign-stage{gap:25px}.campaign-mosaic{padding:15px;gap:8px}.campaign-mosaic img{height:290px}.flow-steps{grid-template-columns:1fr 1fr}}
@media(max-width:650px){.case-page .story-hero{grid-template-columns:1fr}.case-page .story-hero h1{font-size:53px}.case-page .project-logo{margin-bottom:20px;height:32px}.project-stage{min-height:340px}.case-meta{grid-template-columns:1fr 1fr;padding-bottom:25px}.case-meta>div:last-child{grid-column:1/-1}.case-page .chapter-head{grid-template-columns:1fr;gap:10px}.case-page .chapter-number{font-size:14px}.feature-layout,.feature-layout.reverse,.creative-switch,.campaign-stage{grid-template-columns:1fr;gap:24px}.feature-figure{padding:16px}.case-page .media-caption{display:block}.media-caption button{margin-top:12px}.creative-art{min-height:360px;padding:22px}.creative-art img{height:350px}.creative-copy h3{font-size:33px}.flow-steps{gap:10px}.flow-step{padding:18px}.flow-step b{font-size:21px}.flow-step p{font-size:14px}.results-row{grid-template-columns:1fr}.result-tile{padding:25px}.result-tile strong{font-size:65px}.wide-statement{padding-block:50px}.wide-statement h2{font-size:40px}.allocation{min-height:105px}.allocation div{padding:16px}.allocation strong{font-size:36px}.allocation span{font-size:12px}.campaign-selector button{min-width:100%;padding:15px}.campaign-mosaic img{height:285px}.campaign-stage h3{font-size:39px}.campaign-results{grid-template-columns:1fr;gap:18px}.campaign-results>div{display:flex;gap:20px;align-items:center}.campaign-results strong{font-size:42px;min-width:135px}.next-case{grid-template-columns:1fr;gap:14px}.project-browser{padding:10px}.browser-top{padding-bottom:12px}.browser-window{max-height:430px}.browser-window.is-phone{max-height:560px;max-width:290px}}
@media(prefers-reduced-motion:no-preference){.case-page [data-story-chapter].chapter-enter{animation:chapter-in .5s both}@keyframes chapter-in{from{opacity:.85;transform:translateY(12px)}to{opacity:1;transform:none}}}